Quality Content
Just having a website and content on it is not enough. It should be of good quality. Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources.
Visitors don’t like a site with low quality content. For this reason search engines are continuously looking for websites with low quality content and penalizing them. In such a scenario, unless you prove your website as a dependable source of information, your site will not be able to reach your audience. In order to become a trusted source of information you need to create content with utmost care.
Writing quality content will epp boost SEO rankings, gain traffic, lead and earn.
I don't think we need to talk much on that, let's go straight to the purpose of this post;
Twelve Basic Tools That Make Great Content On Web
* Always Focus On Creating A Catchy Headlines
What shall it profit a man that uses the whole of his time to write quality content without readers? A good headline sparks interest and invites readers in. Only 48% out of 100% will read the main article in the post, but 98% of audience will read your headline. And that is why the headline is even more important than the article itself.
Spend more time with your headlines. Olagold says ‘Try giving your post a catchy headline’
If possible, make a few and select which one you like best, because they are the first thing people read, and they are the basis those people use to decide if they want to read your article or not.
* Put your most important information first
Writing for the web is completely different from writing an essay.
An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!
On web pages you have to do the opposite: your most important points always come first.
Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.
Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?
* Images and Video Is Also a Powerful Tool
You know that people learn differently. Some people learn better by seeing, while others learn better by hearing. What’s important is that no one learns less by having visual aids. Whether you use pictures, videos, or diagrams, they can help illustrate your point.
Whatever you’re writing about, add pictures. No one wants to look at paragraphs of text, unless you’re writing a book. However, only add images that help or add value. And please – for the love of your readership – stay away from unnecessary stock photography!
* Be Accurate in Your Reporting and Sourcing of Information
Think about this: you write an article for your company’s blog, thousands of people read it, and some of what you wrote turns out to be inaccurate. Can you imagine what damage this can do to your company and your personal reputation? Keep in mind, your blog is a reflection of your company. If there are any issues with the blog, it impacts how people view your product.
It’s important that any statistic you state can be verified. Many blog posts will link right to the statistic and the source.
Accuracy builds trust with readers.
* Update your links.
Every single page on your website should link to other pages — not only does this help you boost the rankings of the pages you link to, it also gets users hopping around on your site and spending more time there. When you bake internal link building into your content, your most writers will keep this in mind when creating web content, but what they’ll often forget to do is revisit older posts and pages to update them with new links.
* Write for lazy Ones
I know this might sound somehow funny, it’s a thing I have tried several times and it works for me. Just like the lazy panther looks for an easy catch for his dinner, your blog/website visitor doesn’t want to make an effort to read your text.
You must make your article easy to read and understand.
How short should your text be? I think your text should not exceed 500 to 700 words because your readers are such a lazy type. They have no time to waste on a page. So you need to be wise!
NOTE: If your site is a story telling kind, you need to post like 850 to 1000 words because your reader won’t like to just read few lines and go
* Create Engaging and Thought Provoking Content
An engaged audience hangs on to your every word and takes in all that you write or say. But the only way to get an engaged audience is to make engaging content. It all starts with you and what you write. Here are a few tips to help you write engaging content:
- Leave readers with questions.
- Have an important and promising introduction.
- A final tip on this point: If you provide content that sparks a flurry of comments, the search engines will notice that your post is important and is being updated regularly. This is a great way to get the engines to come back to your site more frequently.
* Be Able to Provide Answers
What is the ultimate purpose of a search engine? Most people would be correct in saying “to deliver sets of answers.” Google is great at this. Type a query into Google and you’ll be presented with links, pictures, and videos.
When people use a search engine, what they ultimately want is an answer, and it’s the search engine’s job to deliver that answer.
It’s the same when people are reading a blog post, viewing an infographic or watching a video, they want an answer so they can gain knowledge. An additional tip here is: people don’t just want answers; they want fast, direct and knowledgeable answers. So make your content easy to scan, so people can pick up the juicy, important bits quickly
* Use simple and familiar words
This tool is also one of the best tools to use while writing a blog post. As Web readers, we are hunter-gatherers once again – only this time, instead of scanning the horizon for prey, we scan pages for carewords.
Most people search for cheap flights
Carewords are the words people are looking for. We often like to make ourselves sound better than we are. We try to embellish what we do. We try to sound scientific, fancy or special. But your web visitor is looking for familiar words – carewords – because they’re the scent trail that tells him he’s in the right place.
* Dictionary.com is your friend — so visit the site often.
When writing a great content for your blog, your words, arrangement and grammatical construction are very important. You’d be amazed at how many words people misuse on a regular basis. For instance, peruse probably doesn’t mean what you think it does (in fact, it’s probably the opposite). Never use words unless you’re absolutely certain of their meaning.
* Make Regular Updates to Your Blog
When talking about Having a successful blog, Regular update cannot be over emphasized. Starting a blog is a commitment. While you can write a couple of posts and then abandon the work, you won’t get many readers or new customers. Not just that, but search engines don’t favor sites that aren’t regularly updated.
If you have a blog or site, you need to update it regularly with great content. Many of the best content sites are regularly updated.
How often should your blog or site be updated?
That’s up to you. Everyone has different resources and priorities. I normally update my blog Five days per week and each day I post, I will try to upload at least three articles. You should try making an effort to update your blog at least three (3) times per week.
Conclusively: Not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business. One more tool I forgot to add is that, you must try to make your content an evergreen type.
As mentioned, original content goes a long way with Google and your visitors. Copying other people’s content will result in a punishment from Google, which can crush your bottom line.
Read This:
BLOGGERS AND CHALLENGES OF BLOGGING
Lemme drop my pen here because am a little bite exhausted, I need to take a break and have some rest.....
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